Wednesday, February 18, 2015

MARKETING SENSE - Marketing for Non-Marketers

Last February 11, I went to attend a one day introductory to a Marketing Course in Ateneo De Manila University entitled Marketing for Non-Marketers. A one day seminar aimed to introduce the very core principle of Marketing in a capsule.

If you are a non-marketing professional, the course will give you better knowledge on how to coordinate your expertise with marketing activities in order to upgrade you competitiveness.  I took the brief introductory marketing course just to validate if my stock knowledge in marketing are still relevant today.

It is quite interesting to find out that there are not much changes in the core principle of marketing as I used to know 8 years ago. They are exactly the same though some approach and terminology is a bit different, it is actually the same thing as getting to know your market and how your planned strategy and tactics will make your brand work effectively and create big demands in your chosen market segment. The only significant change is the Place or what they term now as Accessibility due to the inception of internet which now allows the customer to purchase online and of course the emerging significant new market which is no other than the BPOs.

What a relief to know that my stock knowledge is still very much relevant nowadays.

There were 23 individual in attendance from different industry and with various professional credentials. There were HR Managers, Marketing professionals, we got someone who is an accountant by profession, Product Managers, Account Managers, Art Director and a Clinical Associates.

Our resource person is the very able Mr. Clemente B. Colayco, ADMU Center for Continuing Education Director. Mr. Colayco brings with him 22 years of experience as an international footwear marketer having worked with major Italian (Cebo Italia) and German (Far East Grohmann Footwear H.K.) shoe making and trading companies. He got expertise in product development, merchandising, production and sales. Mr. Colayco graduated with a Regis MBA degree with honors from the Ateneo Graduate School of Business in 2000. He then taught international Marketing in the same school from 2001 to 2003. He has a degree likewise in BS in Business Economics from the University of the Philippines. He was an excellent facilitator.

This one day session brought back my confidence that I can still discuss marketing with sense.

Sunday, January 25, 2015

The Filipino-made Salamander amphibious tricycle

This is something amazing suited for flooding street in Metro Manila. Best of all this is a local ingenuity.

Monday, January 12, 2015

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